Law Firm Marketing | Unique Article Wizard

A commenter of my last post asked me to talk about my use of Unique Article Wizard. The reader noted that they'd looked at it, looked at the website where you can get it, and thought it looked a little spammy/fraudulent, and wanted to know if I was using it and how it had worked at part of my law firm internet marketing efforts.

I do use Unique Article Wizard to help me out. The basis of the program is that you write three unique articles, and then the wizard jumbles them all up so that they are all unique, and submits them to hundreds of different directories and article submission sites so you can get a lot of backlinks easily. I use it primarily for my Seattle DUI lawyer site to try to increase my Google search rank.

Though the sign up site looks a little untrustworthy, I can assure you the program delivers everything it promises. I'm getting more and more links every day from this program, the links are from good sites, and the links are coming from content that I created, so I know it is good stuff.

I will point out here, before I wrap this up, that I am not receiving any money from Unique Article Wizard for this. I don't have any affiliate agreement set up with them, and I began using them from a referral from a trusted source. If I ever do end up setting up an affiliate agreement or something similar, I'll update this post to reflect that.

Good luck with your law firm internet marketing efforts. Hopefully your site will be number one on Google sooner rather than later!

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Law Firm Internet Marketing | Calendering Success

I'll admit it, sometimes I don't like writing all these blog posts. Right now it is 3:00 p.m. on a Saturday, and I'm sitting here writing about law firm internet marketing instead of out playing golf (though I must admit I am watching about 3 college basketball games right now too, which isn't half bad). But I have to do this - it helps my business as a Seattle DUI lawyer immensely. And so must you.

How do I do this? I don't leave anything to chance. I calendar my success, basically. I have a to do list set out for each day. If you couldn't tell by reading this blog, on my list for Saturdays is writing a post here. And so whatever is on the list I do, even if I don't like it (and a lot of the time I don't, I must admit). This helps to keep me on task, keep me moving forward with my law firm internet marketing efforts, and keep me seeing the results I want to see.

So, what can you do to calendar your way to success? Figure out what you want to do from a marketing perspective, meaning make some attainable goals and figure out what you need to do to make those goals, and break each step down into a task that can be done on any given day or week, and then calendar it and make yourself do it, even if you don't want to.

Doing this does another thing, actually, that I just thought of. It helps you feel like you are accomplishing something every day. Every time I get to cross off an item on my to do list, I can see something concrete that I've done today to make my law firm SEO efforts better. And you can too.

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Law Firm Internet Marketing | Does Social Marketing Work?

I'll admit it. I have a twitter account. I have a facebook page for my law firm. I'm on linked in. And I post comments from time to time on blogs and things that I read that are interesting to me (just like I hope you post on the law firm internet marketing blog if you see fit). But you know what? I don't expect to get any bump in Google from this activity. And I don't expect it because it doesn't come - social media law firm internet marketing is not what I'm looking for.

Before I go any further, I must point out that whether or not this post applies to you is going to depend on your area of practice. If you have the type of practice that is industry centric and involves the building of clients that continue to come back time and time again (think some types of employment law, some types of governmental law, and some types of business law) then this post may not apply to you. But if your typical client is looking for you for the first time, and probably wouldn't care about you until they need you, this post is for you.

The types of area of law that I'm thinking about in this category are more consumer driven - personal injury, criminal defense (I, for example, am a Seattle criminal attorney), wills and trusts, immigration law, property law, contract law, and anything else that involves an individual rather than a business. These areas are different because, like I said, people don't care about you until they need you. And they look to Google to find you.

For me, I would rather have no facebook fans of my page, no Twitter followers, and no connections on LinkedIn. I want to be at the top of Google for my relevant search terms. Links and content do that, not having a lot of other attorneys like me, or having a lot of people around the country following me.

But what about referrals, you might be asking? I love referrals, just like everyone else. But those referrals tend to come from people I've already helped or people that I get in front of in person through my other marketing methods. People just don't care about what we do until they need us.

So, does social marketing work on the internet? I say yes and no, depending on your practice and who your perfect client is. I participate in social media, but it's mostly because I like it (and it can be used to generate links in small ways). But to call it even a fraction of my law firm internet marketing plan would be inaccurate.

Update on my keyword rankings:

#1 - 15 (+13 change)
#2 - 13 (+6)
#3 - 37 (+1)
#4 - 23 (no change)
#5 - 26 (no change)

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Law Firm Internet Marketing | You Don't Want Friends, You Want Google

As people, we naturally want other people to like us. The same goes for when we write (or blog). We want people to like us. We want people to read what we have to say. And we want people to learn from what we are saying. That is fine and dandy. But when you are trying to build a law firm internet marketing empire, readers are the last thing you need.

Friends aren't going to give you what you most need (and covet) - Google love. Some of the most popular sites on the web get no Google love because they don't do the things necessary to get where the need to be.

What this means for you is you need to focus less on writing and posting all the time and more on making and finding quality backlinks. It isn't easy. It isn't usually even that fun. But backlinks are the currency of the internet, and they are all worth something. Some are only worth a penny. Some are worth $100, but they all add up to increase your Google war chest over time.

Once Google finds you (you are indexed - which means when you type in site:http://yourwebaddress.com your web pages pop up), it's time to focus on link building. This means posting once a month or so, or when something interesting happens on your topic. Otherwise it's all links all the time. This is the only way to maximize your law firm internet marketing time.

Why don't I do that here? Why am I posting every week? Simple. I like writing about this stuff, I have crazy dreams that new (and old) attorneys will some day stumble upon this site and use it for the wealth of knowledge that it is, and it helps me check myself to make sure I am doing what needs to be done to maximize my SEO efforts.

Current Law Firm Internet Marketing Efforts - no significant changes to speak of.

Next week? Calendering success. How to help yourself do the law firm internet marketing tasks you must do.

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Law Firm Internet Marketing | Less Reading More Doing

If you are like me, and if you are an attorney you probably have at least a bit of this quality, then you like to learn as much as you can on a subject before making any critical decisions. We spend so much of our times thinking about the worst case scenario for our clients, and see time and time again how one critical mistake can cause a lot of pain, and we begin to over think everything. Well, the lesson today on the law firm internet marketing is to stop doing that. Today is the day for less reading and more doing.

Before I get into the lesson of the day I do want to say one thing about moving forward with your law firm internet marketing efforts - if you control your content you can't go wrong. What I mean by that is when people start calling you to help you with your marketing efforts, you should think about what they can provide for you. Links are key. But when people propose taking over everything, including writing and placing articles for me, I always pass. It just isn't worth it.

Back to the point, though. It is important today that you stop reading so much and start putting pen to paper. You know what will get people to you? You know what will impress Google? Not how much you read about the subject every day, but published words. The more words you publish (through articles, blog posts, and links) the more Google will like you.

It is important to read so you know what you're doing and don't waste time, but it's even more important to get out there and start building your network. You can always go back and edit posts and articles to make them better from an SEO standpoint (and trust me, I've done that several times). But changing them is way easier than having to write them all. So get started today.

Here's another update on my Google rankings:

#1 - 30 (+1 change)
#2 - 19 (+8 change - and this is my targeted keyword right now)
#3 - 38 (+1)
#4 - 23 (+3)
#5 - 26 (-9 - this an outlier keyword that I like to track for fun)

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