Law Firm Internet Marketing | Google Analytics

If you've been following this blog at all or reading this blog then you know there is a lot involved in launching a successful law firm internet marketing campaign. There is a lot of work to do, there are a lot of things to be mindful of, and there is a bit of an unknown factor out there of just when is your site going to be found by Google and when will people start getting into your site.

Well, today we're going to talk about a tool that can help you know when you're making significant strides and let you know if you need to tweak some of your site elements. The tool I'm talking about is Google Analytics. Google analytics is a great tool that is designed to do one thing - let you know how your website is performing. And it's a must have weapon in any law firm internet marketer's cache. And here's why.

As your law firm website starts to climb the Google rankings you will get more and more excited about the flood of business that is to come. But it may not come as quickly as you think. And you might not know why. What Google analytics does is allow you to see how people are getting to your site (where they came from and the keywords they used), how long they were at your site, the pages they looked at, and where they went when they were done looking at your site. That is a wealth of information.

Installing google analytics is easy. Just follow the directions on your site. And once it's on, the information will start pouring in. Here's just sampling of what you get, taken from my own site. Today I've had 12 visitors to my site. 6 came from Google using the terms alcohol assessment DUI urine, DUI attorney, DUI lawyer, family law attorneys, among others; 2 came directly to my site, and the other three came from other articles I'd written. The average time on the site was only 12 seconds. And 83.33% of the visits were new visits. You can have all of this information for free!

So, my task for you is to set up a google analytics account and add your websites. You'll be thanking me later for the information it gives you, and the money you make from learning exactly how your site is performing.