Don't Wait to Start Marketing Until You Are Open

This might be a better post for the starting a law firm blog, but I'm writing here today, and it fits pretty well in here too. The title of this post says it all, but if you are starting a law firm or you have a law firm, there is no better time than right now to start working on your law firm internet marketing plan. If you don't have your license yet or don't have anything set up yet don't worry. You can take care of that stuff later.

The only real thing you need to get started is an idea of what kind of practice or practices you want to do. Based on that you can begin building your law firm website and you can begin building your law firm blogging network, both of which will help you hit the ground running when you open up.

For example, I'm thinking of branching out my criminal defense practice into doing expungement and vacation work (getting criminal convictions taken off of people's records). It isn't an area that I've been promoting heavily anywhere and it doesn't really fit in as criminal defense or DUI defense. If someone called today I could help them out, but I'm not really set up to handle a lot of those cases yet. But that hasn't stopped me from starting an expungement blog, creating some content for an expungement website, and writing on that blog and sending links to that blog. That way, when I'm ready to hit the ground running I'll be set up.

You should be doing the same thing. If you're interested in labor law, you don't have to be a labor lawyer to write about it. Start the blog, note that you aren't a lawyer, and then note that you are a lawyer when you become one.

Law firm internet marketing isn't hard, but it does take time to take hold. You have to start laying the groundwork today so it is done when you need it to be done. It's a lot like building a house. You know you need to be living in it October 1st. You don't wait until the first to pour the foundation and frame out the house. You get started today. This is the same thing.