Law Firm Internet Marketing | One Post a Week

If you've been paying attention, then you know about my law firm internet marketing challenge I've issued for myself. The gist is this - I've given myself until January 1, 2011 to get ranked number one in Google for law firm internet marketing. While I'm doing this, I'm going to be telling you what I do and how I do it, so if you want to do the same thing, hopefully for the keywords associated with your law practice, you can do so.

Well, another week has gone by, and I still haven't seen my site pop up in the top 100 results yet. And this is perfectly normal. It may be two more weeks or four more weeks until I pop up in the search engine rankings. But I will pop up, and when I do, I should move up the charts fairly quickly.

But I wanted to take a second to talk about something that I was doing for a bit and then realized was all wrong - and that's posting every day. You don't need to post every day. It can't hurt you, but it can really add a lot to your work load every day. What you should be doing is creating backlinks every day and writing an article once a week. That way you can continue to build the backlinks to your posts, and you won't be overwhelmed by new posts to link up.

So, to recap (and because the last paragraph isn't clear about this), this is what I would do if I were you just starting out. For the first week I'd write a post every day and create a backlink every day (you get two backlinks from each article - one to the main page and one to the post you just wrote). Once you've got five posts on your blog, start posting once a week, but keep creating one backlink every day, spreading out the individual posts you link to. After about 60 days of this, you can do two links a day if you want (to different individual posts). By that time, you should be indexed and moving up the Google ladder.

So, I apologize, but you won't be getting any more daily posts here. It's just too much work for the payoff. Instead, you'll be getting my weekly law firm internet marketing information. Take it for what it is.

Next week (which is really later this week because I'm so late on this post) I think I'm going to talk about something a little bit different than I usually talk about - differentiation. How to do it, why to do it, and what it can mean for your law firm marketing efforts.