If you all remember I issued myself a law firm internet marketing challenge a few weeks ago. The challenge was this - I wanted to see if I could get number one in Google for the search term "law firm internet marketing." Since this is kind of why everyone is hear to read this, I thought I'd update you on my progress.
And here is the progress - I'm still not ranking in the top 100 searches for that term. And, guess what? I'm not disappointed in the slightest. And here's why.
These kind of things take time. That's why I made the contest six months and not three weeks. It takes time to build up the backlinks necessary to get Google to really like your site. Up until three weeks ago, I hadn't made any links for this site. I was kind of just doing it for fun - a way for me to collect my thoughts and get my processes down - in case I wanted to write a book or something (yeah right). So, I'm starting fresh, just like you would be in your law firm internet marketing journey.
To give you an idea of what it takes, each day I write an article here, then I go out and post an article on one of the many article generation sites I use, posting a link to the post I just wrote and to the main site of the page. I vary the link up slightly, and try not to get too many of the same keyword going at any one time. So, for example, I might link law firm internet marketing, law firm marketing, marketing a law firm, internet marketing, law firm internet marketing, like that. I try to get my main keyword in 40-50% of the time.
Over time, as those links build up, Google will like my site more and more, and I'll continue to grow in the search engines. Additionally, I'll start to rank really well for keywords I didn't even think about but that just show up here naturally. That will get more people here, they will leave comments and things like that, and then it just snowballs from there. In no time your site will be ranked number one for your keywords.
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