Remember in like the last post when I was talking about there was no magic bullet when it comes to law firm internet marketing? I think I also talked about staying the course when you are putting together a law firm marketing plan and not getting bogged down and beat down and desperate to the point where you start signing up for stuff that won't work.
Well, here's a little bit of a story about me. I guess this is a learn from me, don't be like me type of a story.
To begin, this is essentially a nolo.com advertising review. I got a call a few months ago from a salesperson at nolo.com that had this great pitch for a lawyer profile on their site (here's my original post about paid lawyer advertising where I talk about it - my how times change). She talked about how great it would be and how many calls I'd get and blah blah blah.
And as I'm writing this, I remember now that I wasn't really at all interested in her pitch, though if true it sounded wonderful (remember that by the way, if it sounds too good to be true, it is), but in the profile you could add in keywords and link them wherever you wanted. Here is my profile if you want to see it. It's nothing special, but you got 25 backlinks, so I thought that was worth the price ($165 a month for two years is what I signed up for!).
Needless to say, it hasn't really worked out that well, for my law firm internet marketing plan, or for my bottom line. Turns out, you make plenty of free great backlinks. You don't need to pay for them. And, nolo.com sends me zero business. I don't even think I've had a phone call. That is not good.
And I don't think it's nolo.com's fault. I think they probably believe in their services, but people who are looking for me, a DUI attorney and criminal attorney, aren't looking on nolo. They are looking on google, plain and simple.
So, take this review of nolo.com for what it's worth. Maybe for your practice area it's a good thing. Maybe it will make you feel good to throw some money at the fact that you don't have any clients. But I don't think it's a good thing or it will make you feel better. If I were you, I'd stay away from nolo, from lawyers.com, even from advertising on avvo.com, and stick with the old nuts and bolts of marketing.
What are the nuts and bolts of law firm marketing? Maybe I'll talk about those next time!
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