Targeted Backlinks | Seattle DUI Attorney Example

You all know what this site is about - law firm internet marketing and getting your law firm website ranked number one in Google for your targeted keywords. If you are hear, I hope it is because you are trying to learn how to maximize your internet marketing potential.

This is true even if you are paying for most of your law firm internet marketing work. Understanding how the process works, what is easy and hard to do, and what is possible will give you a tremendous advantage when you are talking to people about doing some marketing work for you. You will know what sounds fishy and what you actually need to outsource.

One of the things I talk about a lot here, and that you need to ingrain in your head, is the idea that keyword targeted backlinks are the most important thing there is to ranking high in the search engines. If you remember, keyword targeting backlinks are links from other sites to your sites with the keyword you want in them. These act like votes for your site. Get enough votes for your site and Google starts giving you some street cred, and moves you up the rankings.

But all too often I see people with backlinks that say things like the name of their law firm or "here." Those links aren't worthless, but you are leaving so much on the table that it is extremely frustrating. And I know this because I am constantly looking for people to exchange links with. When I tell them I want Seattle DUI Attorney and a link to my site and they tell me they want "Law Office of Joe Smith" it irks me to no end.

If you don't get it yet, the reason I want Seattle DUI lawyer as my backlink is that is tells google that the person giving the link thinks my site is a good resource on Seattle DUI lawyers. It knows this because the words linking their site to my site are, you guessed it, Seattle DUI lawyer. If it was Seattle chiropractor Google would think I was getting a vote for that. If it was "here" I'd get a vote for that. That is why it is so important to get backlinks that have your keywords in them.

On that note, I am pleased to announce that I have finally made it onto page one for Seattle DUI attorney, my number one targeted keyword. As I move up the search engines it just makes me want to work that much harder on my law firm internet marketing efforts to get all of my targeted keywords to number one in Google.